PDFs and Word Documents are used all the time, but there are some things you can do to that will be beneficial to your business and your web site.
- When you are naming the PDF or Word document use keywords when naming the file. Do not keyword stuff. Scan through the words in the document and determine what you would like to show up for. Create a proper title and try to fit keywords in there.
- Create links within your document. Create links to subpages of your business site that may apply and create links back to your site. If someone downloads a file they will always have links back to your site. Addtionally, the Search Engine Round Table reported today that Google is counting links from word documents. Use links when possible and remember that anchor text is important.
- Try to make the file as small as possible. I know I am not the only one that has clicked on a PDF link and sat there for 5 minutes waiting for it to open. If you have to have a large file warn the reader that it is a large file.
- This is just my opinion, but you need to have your business information IN TEXT some where. It can be at the bottom, to the side, a top corner…where ever you want it- just put it some where. Google can’t see the text within your logo, so text is a better option. Use text and link back to your business site(s). An email link can be very beneficial as well. I wrote a post- Your web Visitors Don’t Want to Work or Think More Than They Have To. This applys to PDF and Word readers. Put everything they would need right infront of their face- your contact and business information is crucial.
Melissa Fach- SEOAware.com, PanacaWriting.com & SRQWebDesign.com —-> SEE? 🙂