There are many ways to creatively advertise online, but you want to know what draws me into small businesses or those offering services I need? Online payments. I am not good at getting the checks out on time. Most of my bills are automatically withdrawn from my bank account, but my lawn mowing company can’t receive payments online and my previous pool servicing company didn’t either. My new pool service company does and I am going to use them as an example.

Big Water Pools, located in Sarasota, Florida, allows clients to pay online via PayPal. PayPal is really a great option for clients and the business for several reasons:

1. People trust PayPal with the credit cards and banking information, but they very seldom trust small sites that might not look as modern as some larger consumer sites.
2. PayPal charges business low fees for the service.
3. Clients can set up automatic payments through PayPal and not worry about paying late.
4. Small business can easily set up an account with PayPal and easily integrate the payment system into their web sites!
5. You don’t have to have a PayPal account to pay a company that takes PayPal Payments.

Sometimes people think too hard about how to be creative with their advertising and online advertising. Sometimes, if you just think about what your clients/customers need some of your advertising strategies will be easy.

So, What Do Small Businesses Need to Get Started? 3 Ideas…

First, a web site and you can get one affordably!

Second, SEO and SEM to show up in the SERPs and market your web site effectively.

Third, consider your clients/customers needs and adjust your web site appropriately. Let’s look at Big Water Pools again, they offer online payments, online specials, referral specials and online invoicing. Big Water Pools has obviously thought about what would appeal to their clients and potential clients and on top of all of this they have made me life easier…sale made!

Isn’t My Business Too Small For a Web Site? NO!!!!!!!

I don’t care what it is you do you can benefit from a web site. I look around at the small businesses around me and I know they could be more successful with a small investment. Who do I see that could benefit? Here is a small list:

• Lawn Mowing Companies- Even those run by one or two people.
• Handymen- I would like to find you online!
• Pressure Cleaning Businesses- I see a lot of pressure cleaning people in Sarasota that run a business out of their home. I have used some of them, but I can’t find the ones that I liked anymore, because THEY ARE NOT ONLINE! The beauty of a web site is you can change your phone number and I can still find you!
• Vent Cleaners
• Pool Service Companies
• Tree Cutting Services
• Small Landscaping Companies
• Painters -I need someone to paint the outside of my house. It is too bad more painters don’t have web sites!
• Insurance Brokers-
• Nail Salons-
• The Local Sandwich Shop and every other small restaurant
• Pretty much every personally owned small business

So, as I have been saying for awhile, GET A WEB SITE! 🙂 All small businesses need them and they need them much more than medium-large businesses. Offering something as simple as online payments is a great way to advertise your business.

Big Water Pools is located in Sarasota Florida. For contact info please visit BigWaterPools.com

Melissa-SEOAware.com

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