Two Classes in one day- you can pay for either or get a discount on both. There are no free entries for these classes. We charge A LOT of money to set these things up for clients. You will find out how to do it yourself for about a tenth of the cost.

1st Class 9am-10am – “Local Search” October 8 2009

We will show EXACTLY where you should add your business profile (and link) and we will show HOW to add to it. You will be given step-by-step directions on how to do this the right way. This is more of a class and will have less discussion than our previous class, but we will answer questions. The goal is for you to show up on the Web effectively and convert! You will learn how to make Google, Yahoo and Bing maps work for you! Other sites can also be very beneficial – one is so effective that we create a listing for every client and 99% of the time this listing is on the first page of Google within a week.

If your site can’t reach the first page of the SERPs due to competition we can show you how to get there other ways. We will also give you some tips on how to integrate locations into your website, blog and Internet marketing.

We will take a 25-30 minute break for snacks, networking and questions then start the 2nd class. Admission to class 1 does not allow you entry into class 2. Class will be in the Sarasota Keiser University auditorium. Prices below.

2nd Class 10:30am-12:30am – “Email Marketing” October 8, 09

What you need to know, what you should avoid and what you need to do to have a successful email marketing campaign.

Some of the class outline includes:

1. Why Email Marketing?
2. Content – What do I email about? Sales, Promotions, Nurture Marketing
3. CAN-SPAM Act – What the Law Says Not to Do!
4. Get Your Email Opened & Read!
5. Email Look & Style
6. Email Programs
7. Email Marketing Tips
8. Adapt Successful Emails to other Marketing Venues
9. Educate Your Staff

In addition to the above we will be showing you how to set it up an email campaign in Constant Contact, design options, how to integrate your site and blog into the email and how to look at and use the stats. We will also discuss nurture marketing and offer ideas on how you can make it work for your industry! ALL of this information will be in a book for you to take home. You can take notes in it and always have the information we gave you in class for reference. We will limit this class to 35 to ensure that we can answer all questions and help you know how to walk out, go back to your office and get started.

This day will include refreshments!

• You can choose either class or both classes.
• Class 1 – Local Search – is $100 per person and has a limit of 50.
• Class 2 – Email Marketing – is $200 per person and has a limit of 30
• We also have a “Bring a Friend” discount for class 2 – Sign someone else up and you both get in for $150).
• Sign up three people get in free!
• If you attend both classes you can get both tickets for $250. Previous attendees, your discount code can apply to one class or both.

Questions?

Class will be in the Sarasota Keiser University auditorium on October 8, 09. If you would like to register please send your contact information (name, email, name of company and phone number) to [email protected] <– Paypal address. We will let you know if spots are available. If they are we will send you a link to make a payment.

***Web design companies, SEO and Internet Marketing companies and advertising/marketing agencies are not eligible to attend these classes. These classes are for local businesses that need to find an affordable way to market their businesses. We don’t want to give a spot to someone that already knows how to do these things.***

Related Articles:

• What is Local Search?
• Cross-Marketing Your Blog With Your Email Marketing Campaigns