How precise is the number of results in a site: query?
This is Google’s Matt Cutts. Have you use the site: query? Go to Google or the Google toolbar and use site:yourdomain.com (mine would be site:seoaware.com) to see what Matt is talking about.
How can a site rank for keywords that aren’t anywhere on its pages?
I am adding this video because we get so many people calling asking this question. If you need to rank for various keywords give us a call 🙂 FYI- this is Google’s Matt Cutts.