2011 Must Have #3 and #4 – Off Site Optimization & Local Search
Many businesses are starting to understand that their websites need to be optimized. They understand that things must be done to their actual website for them to be optimized. What they often don’t understand is that things need to be done off the website (off-site) to support the on-site optimization strategy(ies). Link building is a […]
Your Social Media Campaign is Doomed to Fail
I see everyone and their mother trying to get involved in Social Media and they assume it is as simple as posting this or that on Twitter, Facebook, Linkedin etc. Let me ask you this question, when has anything of quality ever been easy? Here are some reasons I see about 99% of Social Media […]
Don’t Believe Everything You Hear / See In Social Media
Popular vs. Influencer In the last few days there have been several articles about Social Media popularity and influence. These consistently discuss Twitter, as they should (I will do so as well). I had a discussion via Twitter with Michelle Robbins of Search Engine Land and we discussed Klout scores. We discussed Klout giving scores […]
2011 Must Have #2 – An Optimized Website
Anyone can drive traffic to a website, but quality traffic is key. You want traffic that is interested in your products / services because they lead to conversion. SEO is Search Engine Optimization.You have to invest in real and proper SEO… There is much more to SEO than your website being optimized, but for this […]
