Pros and Cons of Going Local with Your SEO Agency

Posted by Amanda DiSilvestro in SEO on December 13, 2012

It’s a known fact that approximately 60% of people searching the internet only click on links that are on the first page of a website. This being said, it is vital to the success of your business that you get as much traffic as possible. This is where choosing the right SEO comes in to play. Have you ever wondered about the pros and cons of using a local SEO agency versus a remote agency when it came time to build your business website? In the cases of many businesses, using an SEO agency is vital to your business’ success whether you choose to use a local agency or an agency that is not in your area. Below are pros and cons for going local or not with your SEO agency.

Pros to Going Local with Your SEO Agency

Going local with your SEO agency simply means finding an agency that is located in your area. This doesn’t have anything to do with local SEO (every agency no matter where it is located should help you with local SEO), but rather just the location of the agency. A few pros to be close by include:

  • Local business advantages. Using a local SEO agency is the way to go if you are doing business locally on your website. Having a local agency that knows your business and is familiar with the area will enable them to give you the best possible service they can. They know the market you are trying to reach, and will therefore be able to optimize your online results accordingly.
  • Communication. Using a local SEO agency also allows you to have face-to-face meetings with them when the need arises. Having this type of meeting allows you to build good customer relations with your SEO agency; therefore allowing them to do the best possible job for you and your business. It’s much easier to be held accountable and hold someone accountable when they know you can pop by anytime as opposed to sending an email that can easily be ignored.

Cons to Going With a Local SEO Agency

For some companies, the cons outweigh the pros in terms of hiring an agency. A few of these cons include:

  • Getting the Best Results – Going with a local SEO agency may not always be the best way to go for your business. Just because you are doing business locally doesn’t mean you will get the best results from a local SEO agency. First and foremost, you must make sure that they are a competent company. This being said, you may not find a local company that will give you the results you are looking for. Do your research, and find the best SEO agency for you, not necessarily based on location.
  • Communication. Communication is a must when looking for an SEO agency. You should expect prompt responses to your e-mails and voicemails. Even if you choose an agency that is not local, with today’s technology, it is possible for them to respond within a day or so, therefore, it is not imperative they be local to give you good customer service.

Whichever SEO agency you choose, local or not, it is a challenging process. It is important to choose the right agency for you in order to get your site ranked in the first page of search engines. Look for an SEO agency that charges a fair price and one that is truly interested in your site. This means they should ask you plenty of questions, and keep the communication strong. Remember, you must continuously pay attention to your website’s SEO in order to stay in top rankings in search engines.

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from algorithm updates. She writes for HigherVisibility, a nationally recognized SEO consulting firm that offers national and local SEO services to a wide range of companies across the country.

Photo Credit:


Leave a Reply