How to Improve Your SERP Presence

Posted by Nick Stamoulis in SEO on January 7, 2013

When looking for information about just about anything, the first place that many people turn to is a search engine, and that search engine is most likely Google.  While it’s important to get your website listed in a prominent place on the SERP (search engine results page), ideally you want web properties that represent your business to appear multiple times.  This is especially true for branded search.  If you don’t have a strong online presence, there’s a greater chance that your competition will show up for a search query that you should be dominating.  In order to ensure that someone will click on a page that is about your business, it’s important to stake claim to as much SERP real estate as possible.

Here are some ways to improve your SERP presence:

Add a Blog to Your Site

Every page of a website has the opportunity to rank for specific keyword search phrases.  The more pages of the website that you have, the greater the opportunity that one of your pages will appear.  A great way to ensure that pages are continually added to your site and the search spiders come back to index fresh content, is to incorporate a blog into the architecture of the site.  A blog is a great place to target long tail keywords that might not have a huge search volume, but that can drive traffic to the site.  It’s likely that you weren’t able to target every relevant keyword on the main pages of your site, so the blog is a good place to use them.

Create off-Site Content

For SEO purposes, it’s important to create content in other places across the web other than your own website.  One of the most important ranking factors is the trust of a website.  If you’re able to get a guest post, article, infographic, etc. posted on a trusted industry site, it may appear more prominently than if it was posted on your own site.  It takes time to build relationships with other site owners and be given this opportunity, but it’s well worth the effort.

Create and Optimize Social Profiles

Due to their immense popularity, social networking sites are trusted by Google.  Therefore, profiles on social networks appear prominently for branded search terms.  Creating a profile on Google+, Facebook, Twitter, and LinkedIn ensures that you control the top search items that appear when someone searches for your business or brand.  Of course, you only want to create a social profile if you are able to keep it active.  Fill out each profile completely with information about your business and a link back to your business website.

ClaimLocal Business Profiles

Even if you don’t cater to a local audience only, it’s still a smart idea to claim local business profiles and fill them out completely.  It’s an additional listing that will appear when someone is looking for more information about your business.  Start with the local profiles that are offered by the search engines: Google+ Local, Bing Local, and Yahoo! Local.  These are all free, easy sources of traffic and links.  Additional sites to submit information to are MerchantCircle, Yelp, Local.com, and YP.com.  You never know what the first touchpoint that a potential customer or client will find you will be.  Claim your listings to ensure that all of the information is accurate and up to date.

About the Author:

Nick Stamoulis is the President of Brick Marketing, a search engine marketing firm that offers SEO training.  For more information call 781-999-1222 or visit http://www.brickmarketing.com.

4 responses to “How to Improve Your SERP Presence”

  1. Sahil

    Hey Nick. Even though its an online marketing post with very simple content, the blog post has been very well structured and you have mainly talked about the basics or the mandatory stuff that everyone who wants to be an SEO should know. Thanks a lot for this good piece of article.

  2. SEO content marketing roundup, week ending January 9th

    [...] Nick Stamoulis discusses “How to Improve Your SERP Presence” at SEO Aware. [...]

  3. Thomas

    Thanks Nick, yes implementing a blog really helps create that fresh, regularly updated content that the search engines love indexing. It also helps you engage better with your audience and customers than just having a static Website presence.

  4. Frank Kraemer

    Hi Nick, what a great article. These days it is so important to have an updated web presense such as a blog. I work with restaurant owners every day and try to explain them how important it is to have a blog. However you explained it much better than I could do.

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