dkinney
5 Copywriting Tips That Will Make Reading Your Web Site/Blog Easier For Visitors
Use Headlines Headlines are in a bigger font and bolder, which makes them easier to read. More importantly, they tell the reader what the following paragraph is going to be about, they break up the paragraphs and they make the page scannable- which you want. Lastly, when you use keywords in your headlines Google will [...]
Fortune 500 Companies & More That Blog | There Must Be Benefits…
If these companies take the time to regularly update their blogs maybe you should consider starting a blog for your company. If there weren’t benefits they wouldn’t take the time and/or pay people to create, maintain and write for their blogs. Think about it Cisco Motorola – 3 blogs ING Wells Fargo GE Oracle Boeing [...]
What are Meta Keywords? What is a Keyword List?
Well, to begin to understand what your meta keywords are you need to first look at your source page or any source page. (to view a source page you can either right click on a page and click “View Source” or you can go to “View” at the top of your screen and click on [...]
What does SERP Mean?
SERP stands for Search Engine Results Page. When you enter a query into a search engine you receive a page with results and this is called a SERP.
What is An Alt-tag?
An alt-tag is the alternative text that is connected to a picture/graphic on a web page. This tag is exposed when someone rolls their mouse over the picture/graphic or they provide text when a photo cannot be displayed. The alt-tag should do two things: Express what the picture is about Contain a keyword/keyword phrase (no [...]
What is a Meta Description?
A meta description basically describes what a web page is about (a web page, not a web site). You can view meta descriptions by looking at the source page. Every page has 3 basic areas that are important for optimization: Title-tag Meta Description Meta Keywords This means you have to create these for every page [...]
What is a Source Page?
To view your source page, or mine, you can either right click on a page and click “View Source” or you can go to “View” at the top of your screen and click on “Source” and a notepad page will will pop up. This is a source page and this is the only page the [...]
What is a Title-Tag?
First let me say that people use the terms “Title-tag” and “Page-Title” to explain the same area. The title-tag is at the very top of your computer screen. Unless you have changed your settings the bar should be blue. If you look at the top of this screen you will see that my title-tag says [...]
What is Anchor Text?
Anchor text is the visible text of a hyperlink (Link that is underlined). Anchor text is basically the text or words used to describe the link. A hyperlink may go to another site, another place on the same page, another page on the same site and it may open up a document for you to [...]
What is Keyword Density- Keyword Stuffing?
Keyword Density is the number of times a Keyword or Keyword Phrase is used in proportion to the other words on the webpage. Keyword Density is a ratio and is almost always expressed in percentages, such as 2.5% or 10%. Basically, the more times a keyword appears the higher the density. Although you want to [...]
