Melissa
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Don’t Believe Everything You Hear / See In Social Media
Popular vs. Influencer In the last few days there have been several articles about Social Media popularity and influence. These consistently discuss Twitter, as they should (I will do so as well). I had a discussion via Twitter with Michelle Robbins of Search Engine Land and we discussed Klout scores. We discussed Klout giving scores [...]
2011 Must Have #2 – An Optimized Website
Anyone can drive traffic to a website, but quality traffic is key. You want traffic that is interested in your products / services because they lead to conversion. SEO is Search Engine Optimization.You have to invest in real and proper SEO… There is much more to SEO than your website being optimized, but for this [...]
I Need to Thank Some People, A Personal Post – Happy New Year :-)
The older I get the more I appreciate people. I know I wouldn’t be where I am without many of them and aging also kind of makes you feel like you are on a clock…who knows when the clock stops? So I want to end my year with some personal thoughts and thank yous. Hey [...]
2011 Must Have #1 – An Attractive Website w/CMS
This is part on of a series of articles that will discuss the Ten 2011 Online Must Haves for Your Business! The Website – Attractive, User-Friendly, Easy to Read For years I have talked about the importance of having an attractive website. When people look at websites they look for a modern look, which is [...]
Ten 2011 Online Must Haves for Your Business!
An attractive website with a CMS! An optimized website – to the fullest people! Website, individual pages, internal link structure, images etc. Off-site optimization! Local search – with a well researched plan! A social media plan and ways to measure its effectiveness! Analytics! Email marketing! A blog with informative and helpful articles! Backlinks! Video marketing [...]
Does Google use data from social sites in ranking?
Google’s Matt Cutts answers this question: And another video with Danny Sullivan and Matt Cutts! They discuss social media, reputation management, reviews, load speed and much more.
The Psychology Behind Choosing Website Photos
For some people choosing photos for a website is as difficult as creating content. If you have been in this business for awhile choosing photos is pretty simple, but for those that find this task a bit difficult I am going to list some things to keep in mind. I mention Psychology because you really [...]
Why The SEO and Internet Marketing Industry Is So Fatiguing
People often look at me like I am nuts when I say I am exhausted and say things like “You just work on a computer all day!!!” It is true that I do work on a computer, but there are many other things I do that require great mental effort. Some of the basics include: [...]
5 Online Marketing Mistakes to Avoid in 2011
1 – Assuming You Don’t Need to Be Concerned With Your Online Presence I still meet people all the time that don’t believe they should be worried about their presence and findability online. The first place I look for a business is online. If I can’t find you than no one else can either. More [...]
