The Trust Factors SEO Aware believes you should be focused on creating trust with potential, and current, clients. Web users look at a Web site and in about 3-5 seconds determine if they want to stay or leave. The appearance of your Web site is the 1st Trust Factor. A professional and/or visually appealing Web [...]

Melissa Fach- SEO Aware- Your 2008 Presidential Candidate

It is important for every business, consultant, freelancer, home-based worker etc. to include their phone number(s) as part of their optimization strategy. I Google phone numbers all the time because my business phone gets tons of calls that are really a waste of my time. If I do not recognize a phone number I Google [...]

I read Rod Jones Article “Do We Need Educational Standards For Learning SEO?” at Search Engine Watch about SEO Standards and I have read many other articles discussing the possibilities, the problems and all the other issues. If we can’t all agree on how to standardize this constantly changing industry right now, how about the [...]

Well, as I said before I am launching my new business site soon (and the blog will still be here). As you probably already know I have ton to do for this new site and I am trying to work as well. I have about 2 weeks to get everything written and ready for the [...]

There are also “SEO is Sexy Shirts” We are a sexy, techno-geeky kind of bunch! And yes! There is something wrong for looking for cool SEO shirts! I know…

I just wanted to thank all of those that attended yesterday. I know you fought through a monsoon to get there and I know I didn’t get to answer all of the questions some of you had. Feel free to email me with any questions you have. Thank you, Melissa Fach

SEO Guide for Designers Optimizing Image Tag Alt Attributes: Good Use and Abuse Design patterns for accessible, crawlable and indexable content How Might the Machine Understand Text Relevance Do popups have a negative effect on Google rankings?- for those of you with popups, please read! Eight Keyword Research Mistakes That Are Costing You Money 10 [...]

There was an article at YOUMoz called You Got Us Traffic, But Where Are the Sales? The article discusses clients asking you why sales haven’t increased and the writer mentions web design issues such as: bad design usability development no credibility no trust emotional values The job of an SEO has started to encompass many [...]

  Google 411