Need to Know

A “you need to know” collections of articles for businesses.

The Psychology Behind Choosing Website Photos

The Psychology Behind Choosing Website Photos

For some people choosing photos for a website is as difficult as creating content. If you have been in this business for awhile choosing photos is pretty simple, but for those that find this task a bit difficult I am going to list some things to keep in mind. I mention Psychology because you really […]

5 Online Marketing Mistakes to Avoid in 2011

1 – Assuming You Don’t Need to Be Concerned With Your Online Presence I  still meet people all the time that don’t believe they should be worried about their presence and findability online. The first place I look for a business is online. If I can’t find you than no one else can either. More […]

Thinking About Creating a Website? What You Need to Know

Thinking About Creating a Website? What You Need to Know

Here are some quick tips followed by articles that should help you choose the right web designer and SEO team: If you look at a portfolio and all the sites look very similar you can’t expect a unique or dynamic site If they offer SEO and their clients’ site have “About us”, “Our site”, “Home” […]

5 Questions Answered by Alan Bleiweiss - SEO Audits, Websites and More

5 Questions Answered by Alan Bleiweiss – SEO Audits, Websites and More

#1 – What is the biggest mistake you see businesses making when creating websites? Could it be not focusing on SEO before creation of the site? Long before SEO, I was Director of web development at a major web firm in New York. So for almost 16 years I’ve seen a lot of crazy things […]

How Every Business Can Make Blogging Work for Them with These 5 Ideas

How Every Business Can Make Blogging Work for Them with These 5 Ideas

Every time we talk to a business about blogging there is always this sense of panic. People don’t know where to start or what to say, but blogging to promote your business and services is really very easy! Here is a quick list that can be used to come up with years of blog posts. […]

How Competitive Intelligence Can Help Your Online Marketing Strategies

How Competitive Intelligence Can Help Your Online Marketing Strategies

Everyone needs an Internet marketing strategy and an SEO plan, but you cannot be effective with either of these without competitive intelligence. Understanding Your Competition’s Online Visibility and Marketing Strategies Competitive Intelligence When you hire an SEO company or SEO consultant competitive intelligence should be a major priority for them and should be one of […]

Are You Insisting on More Cowbell?

Are You Insisting on More Cowbell?

It has only been this past year, since the economy lost its wig, that we have noticed that some people hire us and are thrilled to get projects going, but then there is a change. Somewhere along the way these clients decide they know more than we do about the Web, websites, website design SEO […]

Why Your Website Developer and SEO Keep Asking You For Content

Why Your Website Developer and SEO Keep Asking You For Content

Anyone that has been in this business for awhile knows that getting content for clients’ websites is not an easy task. In fact, a lack of content and/or photos are the only two things that cause our projects to launch later than planned. We want to explain to you why it is so important and […]

Car Dealer Websites and SEO – 20 Tips

My family is in the car business and we have done and do work for several dealers. We also see how they are getting ripped off by what I call “dealer hunters” – companies that promise dealers everything and have NO clue what they are doing. I am going to list some should and should […]

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