Let’s Talk About the Many Jobs of Your Web Content
1.Optimized Copy is Crucial! Every site needs copy that supports the planned optimization strategies and goals. You must have copy that will bring users in for specific phrases that will help you meet your goal, whether it be selling a product or services or bringing in donations…whatever your goal is, your copy needs to enable [...]
You Now HAVE to Sell Through a Computer Screen to Be Successful
I constantly write about businesses needing a web site because I don’t feel you can reach your full potential without one. Many businesses cannot function without one and they understand how crucial a web site is. You Have to Sell Through a Computer Screen! What is different in today’s world is that you actually have [...]
The Content of Your Web Site Has Several Jobs:
I cannot say any job is more important than the other because they are all very important. I am going to focus on two… ————————————————– 1 ). Please the Reader/Web Visitor When a web visitor comes to your site and they begin to scan your site your content needs to be easy-to-read, scannable and convincing! Easy-to-read- [...]
A Typical SEO Mistake
Some people have heard that they should use keywords (in the meta keywords) they want to show up for. Guess what? That doesn’t work and the search engines do not like it. It appears as though you are spamming. So, here is the real deal on Keywords: You only add words to your meta keyword [...]
