photo by Matt McCourtney

Debra Pitell is a well-respected, real estate expert in Sarasota, Florida. She knows her stuff and she knows that to do well in real estate today you must be creative on the web. When home buyers are looking for a home they can use an MLS to search anywhere. They can scroll through one terrible real estate site after another or they can find the sites Debra has created. Go the extra mile, as Debra has done.

Now, I will say that the featured homes, of Debra’s, that I will discuss today are not cheap…$4.5 million to $11.9 million. When you are the agent for homes like these you must spend money to make it, but how you spend it can make all of the difference in the world. Look at the above picture…this is ONE home…not condos…one home. $11.9 million dollars worth of a home and guess what? You don’t have to go to the house to see everything about it. Debra has found an effective way for International clients to learn everything they need to about her featured luxury homes including floor plans, features, photos, virtual tours and more.

Going Beyond Featuring a Home on Your Web Site

Debra hired the Nu Image Group to help her create a classy web site for each home with all the information a potential buyer may need. Matt McCourtney has taken about 90% of the photos in the web sites I am about to show you. He also creates the virtual tours for the site. Debbie Zaroba and Terri Harrison create an original site for each home and integrate the photos and virtual tours made by Matt. Debbie Zaroba is known by Sarasota realtors as the advertising and marketing consultant to go to. Her designs for web sites and printed materials can be described as nothing less than stunning! She has a large collection of Addy awards to prove it.

Nothing Less Than Stunning

Debbie Zaroba, Matt McCourtney and Debra Pitell understand that to sell a stunning home the advertising needs to be stunning as well. This is an art. Below are examples of what Debbie and Matt have created. I wrote an article called You Now HAVE to Sell Through a Computer Screen to Be Successful and these web sites are a clear example of how to sell a home through a computer screen. Debra Pitell is able to use these web sites in national and International advertising campaigns and guess what? It works. This may be why Debra is considered the only Luxury Realtor in Sarasota Florida.

• BelCastello.com
• SarasotaSouthernBelle.com
• WhitakersLane.com

These Sites Sell Properties For the Following Reasons:

• Beautiful Photos!  These photos are taken by a professional photographer, Matt McCourtney, who understands that the photos need to sell! Not all photographers can do that.

• Classy Looking Web Sites!  Debbie Zaroba understands that the sites need to look classy and feature the photos effectively. Additionally, the navigation needs to be simple and easy to use.

• Debra Pitell!  Debra uses the photos, web sites and printed advertising materials designed by Debbie to market the home effectively. The housing market is extremely challenging in Sarasota right now. The fact that Debra is selling homes shows that she has the knowledge and experience to do so. Debra knows that do to well you MUST use the web! It is a lesson every industry should pay attention to!

Realtors, Take Notice

The old way of selling homes is not going to work anymore. To do well take a page out of Debra Pitell’s book. Use the web creatively to sell homes. Spend some money to sell the homes and you will make money.

Contact Info for Those Mentioned in This Article:

Debra Pitell- SarasotaHomes4Sale.com – 941.356.0437   [email protected]

Debbie Zaroba- NuImageGroup.com – 941.371.3434   [email protected]

Matt McCourtney- McCourtneyPhotographics.com – 941.536.6193    [email protected]

Melissa- SEOAware.com