I am married to someone in the printing business so it doesn’t make me happy to say that the need for print advertising is lessening everyday. Website advertising is effective and can be less expensive. However, my web designer and I were discussing how many of the sites today look alike. As far as WordPress sites I see the same theme over and over. Many websites don’t look much different than another. There is nothing to really differentiate one site from another. If this trend continues I believe website owners will suffer. Cheaper website options are fine and good, but you must have something that represents your business well.

Highly interactive web options appeal to users and Google knows this. There are so many news sites out there. I spend too much time clicking back and forth and it takes time I really don’t want to waste. I like the options of many news sites, but I can’t get through them quickly. Rustybrick posted a video about Google’s News Fast Flip and what it shows me is a much easier and faster way I will be able to scan news and quickly determine what I want to read. It will save me time and I really don’t have much left!

What does this have to do with you?

Well, I guess my question is how can your business use this new option to your benefit?