What Industry Experts Look for On Twitter
Last year I wrote, Finding Your Value in Twitter. I discussed finding information and building relationships and how I found my value in Twitter. I am downright picky about who I follow on Twitter because I have particular reasons for using it. I want to easily find great industry-related articles, I want to learn, I […]
Your Social Media Campaign is Doomed to Fail
I see everyone and their mother trying to get involved in Social Media and they assume it is as simple as posting this or that on Twitter, Facebook, Linkedin etc. Let me ask you this question, when has anything of quality ever been easy? Here are some reasons I see about 99% of Social Media […]
Don’t Believe Everything You Hear / See In Social Media
Popular vs. Influencer In the last few days there have been several articles about Social Media popularity and influence. These consistently discuss Twitter, as they should (I will do so as well). I had a discussion via Twitter with Michelle Robbins of Search Engine Land and we discussed Klout scores. We discussed Klout giving scores […]
Finding Your Value In Twitter
I will admit I did not want to be involved with Twitter. To me it was just one more thing to worry about it and I looked at it and just saw no value in it. Clients and attendees at our workshops kept asking me what I thought and I just didn’t have anything to […]
Social Media is Not a Cure-All Solution
Businesses are constantly being told to start getting into social media. Social media has its benefits and it can be very beneficial, but it is not a cure-all. You can’t just get a Twitter account, get followers and assume the money will start rolling in. It just doesn’t work that way. As with any advertising […]
