Are You a Google Samurai or a Google Dunce?

I read a lot of industry blogs and sites and PDFs and White Papers….I read a lot! I don’t believe everything I read and I am shocked by a lot of what I read. Not as shocked as I was when I heard Michael Jackson was dead, but I am getting off track…

In my opinion, besides God, Google basically runs the world. Without them we would be screwed. Many people use them daily for searches, but many more use their applications to run their businesses, find current news, shop, gmail and much more. Also, because Google has worked hard to give quality results to their users most of us know that if we need to find something we can find it on Google.

If Google Says “Do!”, I Do!

Because of my belief that Google runs a large portion of the world I am like an obediant child. If they say “do this”, I do it. If they say, “Don’t do this!” I don’t. I believe it is because of this that my sites and my clients sites are doing very well in the search engines. Would I worship a rock if they told me to? No…just their Web recommendations / guidelines.

Articles Say- “You don’t have to…”

In all my reading for the last 3-4 years I have read a lot of articles that make statements about how you don’t have to do something that Google recommends. Example, XML sitemaps. There was a large portion of the industry that said they were not necessary and not to worry about it. Well, I have a question…

If Google took the time and the great expense of creating a system where they request we submit an XML sitemap, and they also have this system be advanced enough to quickly tell you if you XML sitemap was done right or wrong, why would you ignore this request? I don’t think they made Webmaster Tools just for fun. I think it has a clear purpose for Google, whether we are fully aware or not. If they spend money on it then it must be important to them!

I read what everyone writes, but I don’t always agree. Doing what Google says to do works pretty darn well (and I am not butt-kissing here!).

The SEO Aware Philosophy

If Google says “do!” we do and we cover all the bases. We never know the exact formula that Google uses to determine what sites will do well and which won’t (making this simple, FYI). We are also aware that this formula changes, so why not do everything we can so when the formula changes we are covered?

By doing this and carefully planning out our SEO and marketing strategies we provide excellent service.

Just some random thoughts- Melissa - SEO Aware

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Hugh Jackman Loves SEO….

?? Well his shirt says so, look here

Melissa

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Wordtracker Releases Firefox Add-On SEO Blogger

I haven’t had the chance to really play with it at length but it looks cool.

Wordtracker says that the SEO Blogger add-on “allows you to find the most sought-after keywords for your subject without ever leaving your blog editing screen”. For more information or to download the add-on visit Wordtrackers SEO Blogger page.

Melissa - SEO Aware

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The Business Benefits of Blogging the Right Way

- The real starting point for my business!

- With Blogging you can compete on a national and global level!

- You can establish that you are an authority in your field.

- You can offer readers information they are looking for.

- You can create trust and trust is crucial if you are hoping to obtain a client/customer online.

- You can use your personality!

- Google wants content that is a resource for their users. Good content = traffic = higher rankings.

- The higher your ranking goes the higher your pages end up in the SERPs.

- You can create effective and solid backlinks to your site and blog.

- With Social Media you can market your blog for free and your blog is basically free advertising for your services and/or products. I get a good amount of work from Facebook by linking to my articles.

- You can get indexed for different services and/or products in the SERPs.

- You can sign your blog up in a large number of blogging communities that will advertise your business and your skills/expertise.

- You can submit your feed to various sites and not only increase your presence on the Web, but also drive more traffic to your site and blog.

Cross Marketing Your Business and Blog

- With a blog you can describe your services and products. With optimization you can obtain high placements in the SERPs.

- Explain the basics about the services or products you offer

- Your blog article can link back to your product/service page- increase the possibility of making a sale.

- You can also link to blog articles about products and services from your site.

- Explain why your service or product is needed.

- Explain the benefits of using your service or product.

- Ask customers to give opinions about a product/service for your blog and link back to their site.

* You can show readers how to obtain these services affordably (market your business here and explain in clear and easy terms why you are the best company for the job)

Melissa Fach - SEO Aware

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What is a Browser? Difference Between a Browser & Search Engine?

Thanks to Diane Kinney for sending me the link! This is SOOOO funny!

Melissa - SEO Aware

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