Blog Category: Social Media

Businesses are getting non-stop advice on online marketing. I would say most is bad advice. Have any tips for businesses in seeking valuable advice? Stop thinking of online marketing as something new. The tool is new and tried and prove tactics are what works. To avoid snake oil type salesmen avoid firms that tell you […]

I have talked a lot this month about Social Media: Don’t Believe Everything You Hear / See In Social Media Your Social Media Campaign is Doomed to Fail What Industry Experts Look for On Twitter Social Media Done Right is Not Easy I have to say it again, it bothers me immensely to see so […]

Last year I wrote, Finding Your Value in Twitter. I discussed finding information and building relationships and how I found my value in Twitter. I am downright picky about who I follow on Twitter because I have particular reasons for using it. I want to easily find great industry-related articles, I want to learn, I […]

I see everyone and their mother trying to get involved in Social Media and they assume it is as simple as posting this or that on Twitter, Facebook, Linkedin etc. Let me ask you this question, when has anything of quality ever been easy? Here are some reasons I see about 99% of Social Media […]

Popular vs. Influencer In the last few days there have been several articles about Social Media popularity and influence. These consistently discuss Twitter, as they should (I will do so as well). I had a discussion via Twitter with Michelle Robbins of Search Engine Land and we discussed Klout scores. We discussed Klout giving scores […]

I will admit I did not want to be involved with Twitter. To me it was just one more thing to worry about it and I looked at it and just saw no value in it. Clients and attendees at our workshops kept asking me what I thought and I just didn’t have anything to […]

I see a lot of businesses making really bad Facebook decisions. They are not concerned with engaging their Facebook followers, creating relationships and they don’t even consider offering them anything. Whether you are a large or small business your goals should be to offer something valuable to your followers. This could be advice, entertainment, offering […]

Google’s Matt Cutts answers the question, “Does the PageRank of Twitter profiles matter?”

Well, I use Facebook a lot, but there are somethings they could do that would make me possibly use them as a my homepage: Sidebar business directory search (imagine how many more people would sign up to add their business) If they did have a business directory I would like my business info to be […]

Businesses are constantly being told to start getting into social media. Social media has its benefits and it can be very beneficial, but it is not a cure-all. You can’t just get a Twitter account, get followers and assume the money will start rolling in. It just doesn’t work that way. As with any advertising […]