I have a little list of things I want my clients to understand so we can have conversations about SEO and they will have an understanding of what I am saying. I define the following for my clients:
- W3c
- Source Page
- Title-tags
- Meta Keywords
- Meta Description
- Anchor Text
- Alt-tags
- Keyword Stuffing & Meta Tag Stuffing
- Page Rank
- CSS- Cascading Style Sheets
- Duplicate Content
- Bots & Spiders
- RSS Feeds
- SERPs
- Web 2.0
- Wiki
- I try to make my explanations as easy as possible. I have found that if my clients have the facts ahead of time we can discuss issues in depth without a lot of confusion.
- Melissa @ SEOAware.com