I keep seeing the same situation over and over, super intelligent people have a great idea and create a Web site, blog or interactive Web solution. Often the ideas are fantastic, but Web users come across the site and look around a bit and don’t get it. Why? Because there is no clarity. If you have an idea and you create a Web site, an interactive site, or whatever else, please do not design the site focusing strictly on what you want and/or what you envision as spectacular.

You need to design the site and make the purpose or idea of the site clear to anyone that comes along. Do not assume visitors are going to get your acronyms or the purpose of your logo because they won’t unless you explain it in some way. Often a simple sentence explaining the purpose of the site is enough. Creativity is a great thing, but people still need and want clarification. They do not want to work or think too much to figure out what they should be doing on a site.

If you offer a new kind of service or if you are creating a social networking site or if you are creating something different than the average industry sites, please keep in mind that it is your job to clearly depict the purpose of the site. I, for one, won’t bother if you don’t. I do not have time to mess around and figure out why I should bother and I know many agree with me.

Make the purpose of your site clear and simple and explain the benefits of using your site. Then market it.

Melissa- SEOAware.com