People tell me their sites are optimized and they can google their business name and find their site. That is great, but is everyone going to know your name?
Some may, but many won’t. The many that don’t can bring you a lot of business. People are going to be searching the Web for a service or product you provide. Have you searched for the service/product you provide? You want your site to pop up for those. Service, location. Product, location.
Make sure your optimization includes your services, not just your business name.
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