3 responses to “Is Your Website Content Addressing Everyone it Should?”

  1. Andy @ FirstFound

    Great advice. The trick to good copywriting is balancing all the needs of a varied audience, but doing it in a persuasive and concise manner.

    Andy @ FirstFound

  2. Krista

    Hi Melissa: Was nodding all the way when I read your post. You are spot on. Web content must be aimed at conversion. If it isn’t, then a website is no better than a flyer. Most flyers tell, they don’t sell. They don’t convince. But to understand conversion and how it works, the copywriter needs to understand marketing and how people think too. Very few copywriters do that. A perfectly grammatical sentence does not a conversion make and far too many people think if they are English majors, they can do copywriting and are good to go.

    Krista

  3. Melissa

    I am glad that someone understands what I was trying to say :-) Thank you!

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