I have many people that contact me and tell me they want to be #1 for “whatever” phrase. Well, that is all fine and dandy, but what is the reason they want to be #1  for that phrase? Is it ego? For some businesses ego may be a part of it, but if you are going to invest your money in SEO please consider investing in a company that takes the time to research what phrases will convert to a sale.

People eventually realize while searching that they have to be more specific with while searching (in comes long tail).

Example:

 “Sarasota Lawyer” will not get a user what they want, but it will help them become more specific with their searching. They will see practice areas and realize they may need to be more specific – “Sarasota DUI Lawyer” or “Sarasota Personal Injury Attorney”. So it makes sense that someone may want to be #1 for “Sarasota Lawyer” or “Sarasota Attorney”, but people are typically (really always) looking for a speciifc kind of attorney. Being #1 for “Sarasota Malpractice Attorney” will most likely give you a better shot at obtaining a client than “Sarasota Attorney”.

Tips

If you are considering hiring an SEO company to help you become #1 for a phrase please make sure that the #1 placement will actually make you money. You may also want to test a potential SEO company and give them a broad term you want to be #1 for and listen to their response. If they are not concerned with your ROI they may not be the company for you.

Melissa – SEOAware.com