We are often asked why bother doing both…our answer is why not? Well, both don’t work for everyone, but they work for many. Of course your business needs to plan out your marketing strategies for the next month, 3 months, 6 months etc. Then you need to determine how to bring in potential clients/customers and convert.
Blogs, emails and videos can help!
A Good Plan Provides You With Much Information
If your marketing team plans out what your company wants to promote or focus on in the upcoming months you should use this same information in your blogs, videos and your email marketing campaigns. How you do this can either help you or do nothing for you.
Example, you have a blog article with “20 things you should know before buying a new office printer”. Great article idea and blogs can help you add related articles that might benefit your readers. You retain the reader and create trust. It is important to not forget to do the same thing in your email newsletter. A great article that matters to me is always welcome, but the emails that get my attention are the ones that include links to related articles, tips and information I may need.
When you create blog entries you are creating not only a resource for others, but also a resource for your own marketing campaigns. How you display these items and appeal to the reader is up to you, but make an effort to give them links to great information on your site. You can also mention your services/products, b
ut don’t over do. Get them to the website and blog, which should lead them to your products and services (see article link below).
Why Bother With Both Blogging and Email Marketing?
Well, some people like email newsletters because they do not have to remember to go to a site and find what they are interested in. Some people prefer blogs, iGoogle and blog readers, but don’t want the newsletter. I actually have both coming my way.
One Tip – Don’t have articles exactly the same on both the blog and email newsletter. Change it up a bit. Have some additional tips on one, but not the other. Encourage traffic to the blog and also encourage people to sign up for “exclusive” information only available in your email newsletter. Keep in mind you better have some great info or they will opt out of your email list.
Related Articles:
How to Cross-Market Your Blog and Your Business, Promoting Each to Each Other’s Audience
SEO Aware’s New Class – October 8, 09 – Local Search & Email Marketing
